icon design group

VIZIO TV Interface

Creating a cohesive brand and user experience across connected TVs, tablets, mobile devices and beyond.

vizio logo
Rosetta Icon Design Group | VIZIO case study
VIZIO Challenge

The Challenge

Since TV viewing is done at a distance, these icons need to be ultra-clear to the user at first glance. And since there’s nothing more clear than an HDTV, quality resolutions are of paramount importance. Bottom line, these icons had to be flawless.

The Process

Designing icons for a TV interface is very different than other environments. No mouse or touchscreen means the remote is the primary tool for navigation. These icons needed to utilize other visual indicators to convey complex messaging. Animation was the best method and 3D tools were a necessity for this type of icon in order to maintain consistent lighting, shape and mood regardless of angle, while still remaining true to the brand.

VIZIO Process